Status is the relative rank one has in the opinions of other people, or in one's own mind.

In the eyes of the law everyone should be equal, but in our minds, as in nature, everyone is not equal. Those that one values or respects the most have the highest status in one's own mind.

Ambition is the desire for status.

Flattery is telling someone that a characteristic that he or she has is better than it actually appears to be. The result is that the person being flattered feels that he or she has a higher status than the actual condition merits.